The Athlete Lab Named One of America’s Top 100 Small Businesses

We are thrilled to share some incredible news with our White Bear Lake fitness family and the entire Twin Cities community: The Athlete Lab has been named to the U.S. Chamber of Commerce CO—100 list of America’s Top 100 Small Businesses!

Why This Recognition Matters

Out of more than 12,500 small businesses from across the United States, The Athlete Lab stood out for our innovative fitness programs, impressive growth, and strong workplace culture. The CO—100 list highlights companies that are driving growth and innovation in industries ranging from technology to retail—and now a Minnesota fitness and endurance training center like ours is part of this elite group.

Our Journey

When we started The Athlete Lab, our dream was to create more than just a gym. We wanted a place where people could build strength, endurance, and confidence while feeling truly supported. This award is a celebration of every athlete, member, and team member who has helped us grow into a community-driven fitness studio that empowers people of all ages and ability levels.

What’s Next

As honorees, we’ll head to Washington, D.C., October 6–8 for the U.S. Chamber of Commerce Small Business Forum and awards dinner. Ten businesses will be recognized for outstanding achievement and one company will be named America’s Top Small Business with a $25,000 prize. We’re excited to represent Minnesota small businesses and share what makes our White Bear Lake fitness community so special.

Thank You

This recognition belongs to all of you. Your energy, commitment, and belief in what we do inspire us to keep raising the bar in personal training, endurance coaching, and group fitness. From the bottom of our hearts—thank you for being part of The Athlete Lab story.

With gratitude,

Lisa Hobbie & Vicki Ostendorf

Co-Owners, The Athlete Lab